Choose the right guests
Only use visit or order history that your restaurant actually has permission to use. Set a simple rule for a lapsed guest based on your usual visit cycle. A weekly lunch regular and a birthday diner should not be treated the same.
Give them a new reason to return
Tell them about a dish, a new menu, an event, or an offer that is genuinely current. Keep the message focused on the experience waiting for them.
- Mention what is new or worth revisiting.
- Use a familiar, human tone.
- Include one direct booking or order link.
- Do not imply you know more about the guest than you do.
Measure a return, not just a click
If your booking or ordering system allows it, use a dedicated link or offer code for this campaign. Compare actual visits or orders with the cost of the offer.
Subject: There is something new on our menu
Hi [first name], It has been a while since we last saw you at [restaurant]. We have added [real menu item or event], and we thought you might enjoy it. Take a look at what is new: [menu link] We would love to have you back, The [restaurant] team
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
How do I know when to send a win-back email?+
Use your usual guest visit pattern. Send after enough time has passed that a return invitation feels relevant.
Should I say “we miss you”?+
You can if that fits your restaurant voice. Pair it with a concrete reason to visit, rather than relying on the phrase alone.