A new menu announcement
Lead with the dish, not a long introduction. Tell guests what is new, when it is available, and where to see the menu.
- Subject: The spring menu is on the table
- Opening: Our asparagus risotto is back for the season.
- Action: Explore the new menu
An event invitation
A guest needs the essentials before deciding: what the evening is, when it happens, what it costs, and how to reserve.
- Subject: Join us for a Friday wine dinner
- Opening: Four courses, four wines, one long table.
- Action: Reserve a seat
A quiet-night invitation
A slow shift is a business need, but the email should give guests a reason that matters to them. Feature a meal, an experience, or a genuine limited offer.
- Subject: Your Wednesday dinner plans, sorted
- Opening: Skip cooking tonight. We have the table and your favorite pasta ready.
- Action: Book Wednesday dinner
A return visit note
Write like a restaurant welcoming someone back. If you know what they ordered, use it only when your system collected that information appropriately.
- Subject: We saved you a seat
- Opening: It has been a while, and we would love to see you again.
- Action: See what is new
For visual inspiration, you can also look at OpenTable's real campaign examples.
Subject: A new favorite is waiting on the menu
Hi [first name], We have just added [dish name] to the menu. It is [one honest, appetizing detail], and we think you will love it. It is available from [date]. Come see what else is new. View the menu: [menu link] See you at the table, [restaurant name]
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
What makes a restaurant email effective?+
A specific reason to write, a clear benefit to the guest, a short message, and one working next step.
Where can I find real restaurant email designs?+
OpenTable publishes campaign examples, and Email Love has a restaurant email inspiration collection. Use them for ideas, then write in your own voice.